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A Bigger Brand Idea: Aamir Khan vs Shah Rukh Khan

Aamir Khan is the big, bigger and the biggest brand idea. No questions. Let me give you the full alphabetic Monty. Tried, tested and effective.Ability: Aamir can act––for brands, and not for himself. SRK unfortunately cannot assume a brand’s genes. He overpowers every brand, and keeps cloning himself. Branding: Something about Aamir reassures me that the brand will come first. Bigger than him.Communication: Aamir effortlessly connects and touches people every time. It’s a craft that amplifies brands. Dexterity: Aamir can bring alive any advertising character. That’s because he also knows a brand isn’t a stereotype. Sadly, SRK only delivers repetition. Empathy: As consumers warm up more to Aamir, brands get to yank more heartstrings and purse strings.Friendliness: Aamir effectively removes barriers, while Shah Rukh inadvertently builds them. Consumers must get intimate with brands, not be intimidated. Grace: Aamir is elegance at work. Not sculpted artificiality. Honesty: Aamir is genuine and trustworthy. Not a Botox spectacle. Intensity: As relationships are cardiac, consumers will see a brand’s sincerity in Aamir’s depth. Jest: Aamir has a wonderful lighter side. People love someone who can laugh at himself.

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