When it was experimented in a big way for the first time it had come cropper. The advertisement industry had pulled the bunny out of the bag and had in a coup of sorts brought Amitabh Bachchan and Abhishek Bachchan together for endorsing Maruti's new car Versa, neither did the car make an impact nor did the ad. In fact the advertisement when it was subsequently re-released did not show Abhishek Bachchan at all. Those were the early days when advertisements in conjunction using family of films were taking ground.   read more »