Asian Business School Join Hands With NMA

posted by   sandeepmarwah (6)   1 month ago (humsurfer.com)

Asian Business School in association with Noida Management Association, had recently organized a seminar on branding in mass marketing. In his introductory remarks the Director of Asian Business School Prof Sandeep Marwah said that a brand is essentially a symbolic embodiment of all the information related to a company, product or service. In his thought provoking addres the Director of well known Group Brandsmith – Rahul Mitra said that brands in the field of mass marketing originated in the 19th century with the advent of the packaged goods. In the contemporary world according to him, it is the brand rather than the product which sells. Lucidly explaining a number of key concepts in branding Rahul Mitra stated that the art of creating and maintaining brand is important as it could be an intangible asset of a company. Expressing his views on the role of advertising and public relations in brand building the Executive Director of Noida Management Association N K Chandra said that public relations is the means by which a brand is built. However, after the brand is established, the company needs to switch to an advertising centric plan to remind the public at large about its brand and to defend its position against competition, he added. The Honorary Secretary of Noida Association K D Batra also shared his views on branding with the students