The battle has begun between two former south Indian actresses Asin and Genelia now ruling the roost in Bollywood for Indias biggest orange soft drink market - South India.

Asin has been endorsing Mirinda for the last three years, while Genelia has become Fanta brand ambassador from this year.

Tamilnadu alone accounts for 25 percent of the total orange soft drink market in the country. The rivalry between PepsiCo and Coca Cola India for the South Orange market has been bitter, an