Ask.com Getting Back to its Roots

posted by   imonitor (28)   3 months ago (www.submitedge.com)

According to Tomasz Imielinski the executive vice president of Ask.com’s global search and answers division, revamping has certainly helped the brand to grow popular. All revamping efforts concentrated on reducing the number of clicks each visitor has to make to find the required answers and information. For most of the searches, the answers will be displayed directly so that you don’t have to dig further into websites that contain the answers. Currently, the semantic technology that is used by Ask.com tries to understand the meaning behind the words and questions to fetch the answers unlike the traditional query matching technique. The search results will be lot more intelligent now as opposed to the non-semantic approach. If Google has to adapt this technology in its search engine, all the websites have to rework on their SEO. Current SEO strategies such as keyword density etc will not be effective.