Does the "green label" sell in India?

posted by   unni (304)   16 months ago (feeds.feedburner.com)

Businessworld has an article on the rising trend of marketing products using "eco-friendly" tags. The perception that green makes business sense is gaining ground even in India. Energy-saving lights, organic foods, recycled bags and accessories, eco-tourism and environment-friendly residential complexes — consumers are being nudged into buying a diverse array of products that are good for