ESPN Star Sports has increased their television advertising rates by 80% for the upcoming twenty20 world cup 2009, starting from June 5 in England. Having seen extensive TVR of inaugural twenty20 world cup in 2007, during which India vs Pakistan final match saw TVRs reaching 15.2 which has so far been a record for a cricket tournament, the broadcaster is now charging Rs 4 lakh for a 10-second spot, an 80% increase from last years Rs 2.25 lakh. Overall, ESPN Star Sports, the official