Now it can be told. The reason Maddy and Vidya look so much in love is Maddy’s 2-year old son Vedant.The child bonded so beautifully with Vidya on the sets of Guru that she became a part of Madhavan and his wife Sarita’s inner circle. All said and done, it’s just an ad. But the chemistry that Vidya Balan and Madhavan share in the ad for a mobile company has spurred movie makers to plan at least a couple of movies with themtogether. In fact the cellphone company has now decided to put out a series of ads featuring Madhavan and Vidya as a couple connecting emotionally on the phone.