Its never easy to understand Bajaj and its strategy in particular. After exiting from the 100cc segment in 2007, Bajaj rediscovers the 100cc segment with the launch of discover 100cc. First let’s understand what’s the need for Bajaj to re-enter this segment. Though the market share of 100cc bikes has declined from 80% from years before to 65% now. The decline is not as fast as Bajaj expected. Bajaj has a meagre 9% market share in this segment while its a market leader in 125cc+ segment. Also the fact that the Hero Honda does well amidst recession is just because of its blooming sales of its 100cc bikes in the rural market. Bajaj is revamping its portfolio and has already launched nearly half a dozen bikes in 2009. The new strategy is already doing magic in sales of Bajaj Auto. As part of the new plan, Bajaj has come up with Discover 100cc to take on the Hero Honda’s evergreen spelendor and passion variants.Can it tame the 100cc segment atleast this time? we check out   read more »