The actor has registered the title with the AMPTPP compelling the makers of the Rajnikanth film to rename it as Enthiram.The title of the much hyped Rajnikanth and Aishwarya Rai Bachchan starrer Robot has been changed to the Tamil Enthiram (also meaning robot).

Industry sources reveal that its because Shah Rukh Khans company Red Chillies has registered the title Robot and nine other titles with the word robot in it with the Association of Motion Pictures and TV Programme Producers (AMPTPP) in Mumbai. These include titles like Robot, Mein Hoon Robot, Mera Robot, Pyara Robot, Robot a Hero, Robot Hoon Mein, Robot My Hero, Robotics and Robott. Incidentally, the film Robot was supposed to have King Khan playing the lead. However, talks between Shankar and SRK fell through.

Shankar couldnt have gone ahead with Robot as it is said that Shah Rukh has already registered all the names around it. So he had no other option but to change his films title, confirms a source.

The fact that SRKs company has registered nine similar titles is perhaps an indication that the star would be making a film using one of these titles in the near future.The title Enthiram is based on the work of the late writer Sujathas novels En Iniya Iyanthira and Jeeno. The film, being directed by S Shankar (director of Sivaji: The Boss that also had Rajnikanth in the lead), has a mammoth budget of Rs 140 crore making it the most expensive film to be made in India.

Its also believed that the Tamil title Enthiram may get the film a huge tax exemption by the Tamil Nadu government. The government gives tax exemptions to films with Tamil titles. Shankar may have lost out on the title but he may be the man who will smile in the end, says another source.

It was speculated that the film might be titled Yantram before the filmmakers zeroed in on Enthiram. The shooting of the film is expected to begin in Brazil today. The crew will then head towards Peru.   read more »