Social networking Sites and E-commerce Organizations: Although other methods of communication exist, they are in some degree different comparing to SNSs. Social networking is a place in which individuals become fan of a page, they see each other and according to their mutual interest people become capable of interacting with each other and make a community independently. The mentioned issue is the outcome of shifting the power through utilization of SNSs from company to consumers. More social networks get popular, the tougher may be the implementation of business influenced by traditional procedures therefore; companies must consider market moves in this case. Besides, by digging in the information available on these kind of networks identification of valuable customers would be easier and a company can serve its valuable customers much better in this regard.