Soon you will see IT ‘Brand’ Express in India

posted by   joseph (309)   15 months ago (go2indiaweb20.com)

As many of you know �Brandexpress is earning big money to Indian railways. For those of you, who don�t know what it is, here are some details. Recently the Railways have decided to name their trains after popular brands, not for free but for an advertising fee. The Brand (Corporate) will get space for advertisements on railway charts, coach boards and even bed wraps offered in AC coaches. Also, space on the train�s body will be used to sport the brand. Recent Branded trains are Blue Billion (by Pepsi) and Mast Kurkure (also by Pepsi) are criss-crossing the country. And Indian Railways are expected to earn Rs 800 cr by branding the trains via HT.