This is a brand new campaign by TAG Heuer. Earlier there was stars like Leonardo DiCaprio and Tiger Woods.

But now, it is Shah Rukh Khans turn to join the league.

It will be King Khan who will be the face of the famous challenge of TAG Heuer, What are you made of?. This phrase is also the common thread linking the past campaign to this daring new one. TAG shot this ad campaign with Shah Rukh earlier this year. The campaign was shot by ace photographer Atul Kasbekar at Mehboob Studi