Tata and one lakh car .. and the current situations

posted by   deewansahib (27)   11 months ago (www.etalkindia.com)

Every car manufacturer now seems to have keen eye on Small car segment be it Chevrolet, Toyota, Ford or GM. In 2003 Tata announced their most aspiring project and called it Rs. One Lakh Car.

It is one of the most happening even in car market though also a issue of prestige for TATA too. Tata has really a nice history in the world of Business.

Be it from recent acquisition of 10 time bigger company or be it power project, even SALT.. we all know TATA ka Namak.

This 1 Lac car project seems to be a tough deal for TATA now and TATA had to face a number of problems too because of same. Tata had plan to start plant for small car at West Bengal and Uttarakhand, things went fine in Uttarakhand but in West Bengal, Tata had to abandon as people did not want them to start working there. Though it is not that big problem for a company like TATA.