TELEVISION IS A BIG BUSINESS-SANDEEP MARWAH

posted by   sandeepmarwah (6)   2 months ago (humsurfer.com)

The television industry in India is currently at its prime, contributing the largest share in the total media and entertainment industry in the last three years, said Sandeep Marwah while talking to the media managers of film city at Noida. While India is the third largest cable television market in the world, the penetration levels of pay TV is still low which promises a huge untapped potential for growth. We have 418 channels working now,30 has been senctioned recently and another 20 channels are waiting for the clearance from Information and Broadcasting Ministry , Govt.Of India, added Sandeep Marwah who is also the Director of Asian Business School,Noida. A report by PwC estimates that the Indian television industry's revenue will grow at a CAGR of 22 per cent to US$ 13.11 billion by 2011 from US$ 4.82 billion in 2006. The buoyancy of the Indian economy coupled with new distribution platforms like DTH and IPTV among others is likely to propel the growth of this industry. Significantly, there has been an increase in the growth of digital distribution platforms like DTH. A report by Ernst & Young estimates that by 2010, 28 per cent of the estimated 100 million pay TV households are likely to switch to digital platforms, with DTH at the top. It is estimated that around 3000 technicians and artists are required by this industry by the end of this financial year.