source: www.samaylive.com Vodafone have set a new standard in the TV advertising. Their New creation ZooZoos have lead the market to entire new segment of advertising. There is no star in any of those advertising campaigns featuring zoozoos. Few calls them "Men in White" and where others have chosen to call it "Aliens". but they are actually called ZooZooz. What so ever the name is all their Zoozoos ads are master piece. These ads have been done by O&M (Ogilvy & Mather) a worldwide subsidiary of WPP Group plc All Vodafone ads explain their services be it "chota credit", "cricket commentary" , "cricket alerts" or "Be the Star of the Match" etc. All wonderful. And apart from that one ad from Max New Your retirement plans is a wonderful ads where a man went roaming Lucknow to Kanpur. There are the ads which are making the IPL even more interesting. when match seems to be slow then one ad from Vodafone do the much needed cheering. Probable Impact * This ad can set a trend towards the innovation rather then star value advertisers will be thinking more in terms of innovation as it pays better. * Vodafone have clearly outdone Airtel and Reliance in the marketing and they have been getting good returns on that. * If they kept on innovating like this it will not be more time that they position them self as Market leader in Telecom ( currently they are the third largest after Airtel and Reliance communication.   read more »