This far in any election in India, urban voters have been the most reluctant to exercise their franchise, either due to apathy or genuine ignorance. Perhaps why the Election Commission in Karnataka is motivating the voter this time with information just a phone call away. For instance, eighteen-year-old Mala is yet to vote even once in any election, but since April 10, she has been helping at least 150 Bangaloreans everyday to find their names on