Kumkum is the story of the Wadhwa family, headed by its patriarch, Harsh Wadhwa and his wife Raajeshwari. The Wadhwa family is of high social esteem and the Wadhwa Group of Industries has a niche for itself. It is the story of characters who find themselves involved and entangled in relationships which destiny has in store for them. Kumkum is the story of the Wadhwa family seen through the eyes of its protagonist, the favourite bahu of the family, Kumkum.