Yahoo, Google announce online ad alliance

posted by   cricboss (8)   5 months ago (indiantag.blogspot.com)

SAN FRANCISCO: Fresh from a failed courtship with microsoft, Yahoo on Thursday rushed into Google's arms in the hope an alliance will improve its sagging fortunes and quell a rebellion by stockholders. Yahoo and Google announced a deal to put the Internet search king's expertise to work pumping money from advertising posted next to Yahoo internet search results. Google and Yahoo began discussing an alliance in early February, shortly after Microsoft offered to buy Yahoo, said Google chief executive Eric Schmidt. "The most entertaining conversations were those that took place in buildings that Yahoo owns in unknown and unfindable locations," Schmidt said during a conference call with analysts and reporters.