Yahoo, Google reach non-exclusive search ad deal

posted by   indyapulse (125)   5 months ago (www.indyapulse.com)

Yahoo Inc and arch rival Google Inc said on Thursday they had entered a non-exclusive partnership on search advertising expected to add as much as $800 million in annual revenue. Under the agreement, Yahoo can run ads supplied by Google alongside its own search results and on some of its websites in the United States and Canada. Yahoo will decide where the Google ads will run and which search terms it can use, Yahoo said in a statement.