Few people would deny the transformative effect the web has had on all aspects of society, from how we watch media to how we communicate. However, perhaps the greatest changes caused by the internet have been in retail and sales.
From the rise of e-commerce and selling online to Big Data processing and customer relations management, the internet has completely changed how businesses operate and interact with their clients.
A changing real estate market driven by digital technologies
Where once buyers were limited purely to browsing printed property listings – more often than not just in their locality – these days, the internet has broadened the market and made it easier than ever for consumers to find their ideal home. Indeed, research shows that around 90% of prospective house buyers do their initial research on the web.
The internet offers homebuyers the opportunity to dial in searches based on their precise needs – anything from location to house size and price. This unrivaled level of choice and information has made the process of home buying easier than ever before – plus, it’s put buyers into a much stronger position than ever before. Companies like whitakerseager.co.uk do a great job of showcasing homes in a level of detail never previously possible.
The emerging technologies that are changing home buying forever
The internet isn’t just making it easier to find homes – it’s also making it far easier for buyers to inspect homes without even physically visiting in person. Tech like 360 video and photos have completely revolutionized the idea of viewing homes before purchasing – and it doesn’t just stop there. When it comes to new builds, technology like virtual reality videos and 3D visualizations are letting purchasers see homes before they’ve even been built. As this tech continues to increase in both sophistication and quality, it seems highly likely it will continue to be used in the selling process.
The effect of social media
Another way that tech is changing home buying and selling is through the opportunities offered by social media to spread the word about houses that are on the market. The savvier seller these days won’t just rely on their property company to advertise their home. Posting to social media makes it easier than ever to expand the available market and increase your chances of selling.
The unstoppable growth of mobile technologies
Where once the web was largely limited by fixed-line connections, these days, the scope and range of powerful mobile devices combined with vastly quicker mobile connection speeds are again helping buyers find the best deal on property and even conduct local searches based on the location of their handset.
E-commerce and buying homes online
While it would have once perhaps seemed almost unimaginable to buy a high-value item like a home online, today, this practice is becoming more and more common. People’s trust in and familiarity with e-commerce have increased so much that two of the highest-value items people tend to buy in their lives have moved increasingly into the online realm. Both cars and homes are now quite commonly bought and sold online.
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